by Kolapo Olapoju

On Wednesday, 23 July, exclusive members of the press were invited to Zen Chinese restaurant, Ikeja GRA, Lagos, to witness the unveiling of three exciting new phones in the Nigerian market by device manufacturer and digital content provider, SOLO mobile.

The new devices which come with an array of features are; S400, S410 and S500. The new phones, despite being dual SIM and operating on Android 4.3, are affordable and pocket-friendly as the prices range from N13,000 to N33,500.

SOLO mobile also launched its proprietary app, ‘SOLO Music’, which it calls the best music app and digital offering in the country, which provides users, access to 20 million songs by both local and international artists and also a wide range of Nollywood films.

The new phones will feature the songs of artists from Nigeria’s hottest record labels including Storm Records, Chocolate City, EME and Now Muzik, and also comes with a library of local and global music.

Another exciting feature of the phones is ‘SOLO View’, which gives access to a great catalogue of Nigerian films and in the near future, Hollywood movies. SOLO announced that it has sealed a deal with major studios, Warner, Sony and Universal to have Hollywood film content on the phones.

Speaking at the launch, Tayo Ogundipe, Founder and Global CEO of SOLO, said, “We are extremely proud of the devices we are unveiling here today. We are dedicated to the Nigerian market and committed to bringing an unparalleled entertainment experience to Nigerians, on compelling smartphone devices, and at a price anyone can afford.”

Speaking further, Ogundipe said the company has made good progress since it entered the Nigerian market 18 months ago. He said, “We are grateful that in the short space of time, people have embraced the brand. I’m very excited about the launch of the new product. Solo mobile can compete with the best. We believe that the mobile platform will be the primary medium of all communication.”

Adding to the CEO’s words was Dolapo Ajayi, Co-Founder and Head, West Africa, who said “SOLO is now a national brand with presence in all regions of the country and constantly improving on our point-of-sales presence to deliver the best experience directly to the hands of the consumer.”

The manufacturer also unveiled its mobile hotspot, which is an intranet service that allows you download 500mb worth of data in less than 2 minutes. The hotspots can be found at every retail location of the SOLO phones and its service can be accessed from 300 metres away from its location.

Introducing the New SOLO range of phones;

The S400 – Beauty is in the Details
Attractively priced at N 13,000, the SOLO S400 is a fantastic entry-level device. The dual-core 4-inch screen phone is loaded with 4GB of internal storage (enough to hold 1,000 songs), a speedy 512 MB of RAM and a memory card slot expandable up to 32GB. It comes in both black and white with silver trim, and is also “selfie” ready, with a front-facing camera as well as a 3 megapixel rear camera.

S410 – Sleek and Powerful
The stylish SOLO S410 is a quad-core, 4-inch smartphone that comes in two colours – an attractive white and silver, and a sleek black and rose-gold. With its 5 megapixel rear camera and great front facing camera, the phone comes with 4GB of internal storage (with a memory card slot expandable up to 32GB) and sports a 1.2GHz Qualcomm chip, giving you even faster performance on-the-go.

S500 – The Elegant Flagship
The flagship device of the suite, this ultra-slim, stylish phone comes with a brilliant 5-inch full high-definition screen, bringing entertainment even closer to the user. Packed with competitive hardware specifications, the 1.2 GHz, quad-core Qualcomm chip powers the smooth Android operating system,an 8 megapixel camera (as well as a2MPfront-facing camera) and also has 8GB of internal memory and 1GB of RAM. The phones are available in two stunning colour combinations – black and rose gold, or white and silver.

writer