by Isi Esene

Today is the draw-day for the much publicised MTN Nigeria Ultimate Wonder Promo, the GSM operator announced Tuesday for the event which was originally scheduled for October.

All eyes are on the telecoms company to see if it will make good its promise of giving out a Cessna 182 T aircraft to a lucky subscriber or renege on it.

Sources, however, say an invoice which gives the eventual winner an option of cash redemption instead of presenting a physical aircraft has been prepared.

Official estimates from those close to the campaign put the amount at N64m.

In the wake of the Promo in the second quarter of the year, Larry Annetts, the MTN chief marketing and strategy officer, had noted that the essence was to continually seek avenues, not only to enrich lives of customers, but also to appreciate and reward its loyal subscribers for keeping fate with the brand.

According to Annetts, “Last year, in commemoration of our 10 years anniversary in Nigeria, we excited and enriched many Nigerians with the much-talked about ‘1 Billion Naira’ reward; where 90 lucky winners went home with cash prizes of N10 million each among other prizes. This year again, through the MTN Automania game, a subscription-based initiative, the company is giving out 100 xi35 SUVs in a 100-day nationwide promo.

“But with the launch of the MTN Ultimate Wonder Promo, you will agree with me that MTN has taken the customer-reward concept to an unprecedented level where no brand has attempted in Africa,” he added.

Apart from the ultimate prize of an Airplane, subscribers also had opportunities of winning weekly cash prizes of N150,000 for 100 customers and a weekly star prize of N2,000,000 in the three-month, nationwide promo.