by Yemi Olowu

London Divas, rejoice! You can now run your world with queen diva Beyonce’s fashion line which she created with her mother, Tina Knowles in 2005. For the first time in London, House of Dereon would be available at Selfridges this September.

The  A/W 2011 collection is inspired by their idea of a “city jungle” with leopard, snake and African rose prints. The starting price for a dress is 80 pounds. House of Dereon was named after the singer’s grandmother, the late Agnéz Deréon, who was born in Louisiana in 1924.

Check out Ads from their previous collections, featuring Beyonce and her Mom.

Oluwapelumi