‘The pandemic got nothin’ on shopping malls’. On the heels of the global pandemic came a shift towards a more digital world, and triggered changes in online shopping behaviours that were predicted to ...
The Issue Consumer habits, which have been further accelerated through innovation and mobile technology, are creating new and exciting ways ...
Just last month, Marketing Edge did an impressive investigation on Nigeria’s ad spend. Pretty revealing, but it appears people just ...
Positives from Racial Stereotyping Racial stereotyping tends to create constructive results in conditions where the adverts are targeted to a ...
What do Nigerian banks -and brands- do when there is a trending topic on social media that somehow, some way ...
by Tolu’lope Omoyeni “It is easy to take for granted the transformation that has happened with advertising in the country ...
by Ranti Joseph The Defence Headquarters, DHQ has reacted to a political campaign advert by a political party targeting the person ...
Turkey has banned alcohol advertising and increased restrictions on alcohol sales today in a move likely to anger secularists who ...
by Chi Ibe There’s a new way to make money and a good way to get your business noticed. The ...
Advertising guru, Mr. May Nzeribe, has died in London while receiving treatment for an undisclosed ailment. Nzeribe, who was one ...